CRM Platform Privacy Policy

1. Scope and Overview

Reserve Experiences (“Reserve,” “we,” “us,” or “our”) respects privacy and is committed to protecting personal information processed through our websites, applications, customer relationship management platform, communications systems, and related services (collectively, the “Services”).

This Privacy Policy explains how information may be collected, used, disclosed, stored, and otherwise processed when individuals visit our websites, access the Reserve-branded CRM platform, communicate through the Services, or otherwise interact with us.

The Platform may contain multiple accounts or subaccounts operated by Reserve, affiliated businesses, clients, brands, departments, or other organizations. An individual subaccount may maintain additional privacy notices governing its own relationship with customers, prospects, employees, or other individuals.

2. Information We Collect

We may collect information provided directly to us, including names, email addresses, telephone numbers, business information, account credentials, billing information, communications, preferences, and other information submitted through the Services.

The Platform may store or process information entered by account holders and authorized users, including customer and prospect information, contact records, communications, appointments, transactions, notes, marketing information, and other CRM data.

We may also automatically collect technical and usage information, including IP address, browser type, device information, login activity, cookies, usage data, and interactions with our websites and Services.

3. How We Use Information

We may use information to provide, operate, maintain, secure, and improve the Services; create and manage accounts; provide CRM, marketing, communications, automation, customer management, reporting, and related functionality; process transactions; provide support; detect fraud or misuse; comply with legal obligations; and communicate regarding products, services, transactions, or account activity.

Where permitted by applicable law and where any required consent has been obtained, information may also be used for marketing and promotional communications.

4. Business Accounts, Subaccounts, and Contact Data

The Platform may support multiple businesses, organizations, brands, departments, or other account holders through separate accounts or subaccounts.

Personal information, customer lists, leads, and other contact information entered into a subaccount remain under the control of the applicable account holder, subject to applicable agreements and law. Reserve may access and process such information as reasonably necessary to operate, maintain, secure, support, administer, and provide the Platform and related Services.

Reserve will not use the customer or contact information of an independently operated subaccount for Reserve’s own independent marketing purposes unless the applicable account holder has authorized that use and, where required by applicable law, the individual has provided the necessary consent or another lawful basis applies.

Where a subaccount is owned or operated by Reserve or collects information directly on behalf of Reserve, Reserve may use that information for the purposes disclosed at the time of collection and as otherwise permitted by applicable law. Such uses may include customer service, fulfillment, relationship management, and marketing where legally permitted and subject to applicable consent and opt-out requirements.

Each account holder is responsible for determining and complying with its own legal obligations concerning the personal information it collects and processes through the Platform.

5. Service Providers and Technology Partners

We may use third-party service providers and technology partners for CRM infrastructure, hosting, communications, email, SMS, telephony, payment processing, analytics, automation, integrations, security, support, and other operational functions. These providers may process information as necessary to perform services for us or for applicable account holders.

Our technology infrastructure may include HighLevel and other service providers selected from time to time. Third-party providers may maintain their own contractual terms and privacy practices.

6. Email, Telephone, and SMS Communications

The Services may facilitate email, telephone, and SMS/text communications. Businesses and users sending communications through the Platform are responsible for obtaining any consent required by law and complying with applicable communications, telemarketing, marketing, and opt-out requirements.

Where applicable, recipients may opt out of marketing text messages by replying STOP and may unsubscribe from marketing emails using the unsubscribe method provided in the communication. Consent to receive marketing communications is not a condition of purchase where prohibited by law. Message and data rates may apply.

7. Payments

Payment transactions may be processed through third-party payment processors. Reserve may not directly store complete payment card information when payment information is handled by an authorized payment provider. Payment processors maintain their own security and privacy practices.

8. Cookies and Similar Technologies

We may use cookies and similar technologies to operate websites and Services, maintain sessions, remember preferences, analyze usage, improve functionality, maintain security, and support permitted marketing activities. Users may be able to control certain cookies through browser or device settings.

9. Disclosure of Information

We do not sell personal information in the ordinary sense of exchanging personal information for monetary payment.

We may disclose information to service providers, technology partners, payment processors, professional advisers, authorities when legally required, or parties involved in a merger, acquisition, financing, restructuring, or transfer of business assets. We may also disclose information when reasonably necessary to protect our rights, users, systems, or the public, or to investigate suspected fraud, abuse, or security incidents.

10. Data Security and Retention

We use reasonable administrative, technical, and organizational safeguards designed to protect information. No internet-based service, transmission method, or electronic storage system can guarantee absolute security.

We retain information for as long as reasonably necessary to provide the Services, satisfy contractual obligations, maintain business and legal records, resolve disputes, enforce agreements, and comply with applicable law. Retention periods may also depend on the instructions and requirements of the applicable account holder.

11. Privacy Rights

Depending on applicable law and the individual’s location, individuals may have rights concerning their personal information, which may include rights to request access, correction, deletion, or information regarding processing.

Where Reserve processes information solely on behalf of an independent subaccount, a request may need to be directed to that account holder. We may refer the request to the appropriate account holder or assist as required by applicable law or contract. We may need to verify identity before fulfilling certain requests.

12. Children’s Privacy

The Platform is not directed to children under 13, and Reserve does not knowingly collect personal information directly from children under 13 through the Platform without appropriate authorization or another lawful basis.

13. Third-Party Services

The Services may contain links to or integrations with third-party websites, applications, and services. Third-party privacy practices are governed by their respective policies, and Reserve is not responsible for those independent practices.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically. A revised version will be posted with an updated effective date. Material changes may be communicated through additional means where required by law.

15. SMS Messaging & Compliance

Text Message Program Terms & Conditions

By opting into our SMS messaging services, you agree to receive text messages related to our services, including appointment reminders, customer support, and important updates.

Opt-In & Consent

• You will only receive messages if you have explicitly opted in.
• We maintain timestamped records of all opt-in actions.
• We comply with the Telephone Consumer Protection Act (TCPA) and all applicable laws.

Opt-Out Instructions

• You can cancel SMS notifications at any time by replying STOP.
• You will receive a final confirmation message, and no further messages will be sent unless you re-opt in.
• All opt-out requests are processed immediately.

Message Frequency & Content

• Message frequency varies based on your interactions with our business.
• Messages will be directly related to the services you have requested.
• We do not send promotional content without specific consent.

Help & Support

• Reply HELP for assistance or contact us at [email protected].
• Customer support is available during regular business hours.

Carrier Information

• Standard message and data rates may apply.
• Carriers are not liable for delayed or undelivered messages.
• Supported carriers include AT&T, Verizon, T-Mobile, Sprint, and most regional carriers.

SMS Data Protection Statement

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We implement strict data protection measures to safeguard your SMS opt-in information and consent records.