CRM Platform Privacy Policy & Terms and Conditions
Important: This document is a business-ready draft for legal review. It is designed as the platform-level policy for the Reserve-branded CRM and is separate from customer-facing ticketing, hospitality, event, refund, or purchase terms that may apply to Reserve Experiences or individual subaccounts.
1. Acceptance and Scope
These Terms and Conditions (“Terms”) govern access to and use of websites, applications, customer relationship management systems, communications tools, automation systems, and related technology and services provided by Reserve Experiences (“Reserve,” “we,” “us,” or “our”), including the Reserve-branded CRM platform accessible through app.reserveexp.com (collectively, the “Platform”).
By accessing or using the Platform, you agree to these Terms. Separate agreements or policies may apply to particular accounts, subscriptions, purchases, ticketing transactions, hospitality services, events, or other products and services.
2. Platform Services
Reserve may provide tools and services including customer relationship management, contact management, communications, email and SMS functionality, calendars, automation, marketing tools, reporting, integrations, payment functionality, websites, forms, and related business technology. Available features may vary by account, subscription, business, or subaccount.
3. Accounts and Authorized Users
Users are responsible for maintaining accurate account information and protecting account credentials. Account holders are responsible for activity conducted through their accounts by authorized users and must promptly notify Reserve of known or suspected unauthorized access.
Accounts and credentials may not be transferred or shared with unauthorized persons.
4. Subaccounts and Independent Businesses
The Platform may support multiple businesses, brands, organizations, departments, or other entities through separate accounts or subaccounts.
Each independent account holder is responsible for its own business operations, customers, content, communications, data, representations, regulatory obligations, and use of the Platform. Reserve’s provision of technology, administration, or platform access does not make Reserve responsible for the products, services, representations, transactions, or business practices of an independently operated subaccount.
5. Customer, Lead, and Account Data
Account holders retain responsibility for the data they upload, collect, create, or manage through the Platform. By using the Platform, account holders authorize Reserve and its service providers to host, process, transmit, access, and otherwise handle such data as reasonably necessary to provide, secure, administer, support, and improve the Services.
Each account holder represents that it has the legal authority and any necessary permissions, notices, consents, or other lawful basis required to provide and process information through the Platform.
Reserve does not acquire a general right to use an independently operated subaccount’s customer lists, leads, or contact information for Reserve’s own independent marketing merely because that information is stored within the Platform. Any such independent marketing use requires authorization from the applicable account holder and any additional consent or lawful basis required by applicable law.
Data collected through a Reserve-owned or Reserve-operated subaccount may be used by Reserve in accordance with the applicable privacy notice, disclosures made at collection, contractual obligations, and applicable law.
6. Email, SMS, Telephone, and Marketing Communications
Users who send emails, SMS messages, telephone communications, or marketing communications through the Platform are responsible for complying with applicable laws, regulations, consent requirements, opt-out requirements, and industry standards.
The Platform may not be used to send unlawful spam, deceptive or abusive communications, or communications for which legally required permission has not been obtained.
7. Acceptable Use
Users may not use the Platform to engage in unlawful, fraudulent, deceptive, abusive, harmful, or unauthorized activity; interfere with Platform operation or security; attempt unauthorized access to systems or accounts; distribute malware or malicious code; infringe intellectual property, privacy, or other rights; or otherwise use the Platform in violation of applicable law.
Reserve may suspend or restrict access where we reasonably believe the Platform is being misused or continued access presents material legal, compliance, security, reputational, or operational risk.
8. Third-Party Services and Integrations
The Platform relies on third-party technologies, integrations, communications providers, payment processors, hosting providers, and software services. Certain features may be subject to additional third-party terms.
Reserve does not guarantee the uninterrupted availability, continued compatibility, or performance of third-party services.
9. Platform Availability and Changes
Reserve may modify, update, add, remove, suspend, or discontinue Platform functionality from time to time. Although we endeavor to provide reliable Services, uninterrupted or error-free operation is not guaranteed. Maintenance, third-party outages, internet disruptions, security events, and circumstances beyond our reasonable control may affect availability.
10. Fees and Payment
Certain accounts or Services may be subject to subscription fees, usage charges, transaction charges, or other payment terms established in a separate agreement, order, subscription, or account arrangement. Failure to pay applicable amounts may result in suspension or termination of Services subject to applicable agreements and law.
11. Intellectual Property
The Platform, Reserve branding, software interfaces, designs, documentation, and materials provided by Reserve or its licensors are protected by applicable intellectual property laws. Except for rights expressly granted to use the Services, no ownership rights are transferred to users.
Users and account holders retain their respective rights in their own content and data, subject to the limited rights necessary for Reserve and its providers to operate and provide the Services.
12. Confidentiality and Security
Users are responsible for taking reasonable measures to protect confidential information and account credentials. Users must promptly notify Reserve of known or suspected unauthorized access, security incidents, or misuse affecting their account.
13. Disclaimer
To the fullest extent permitted by applicable law, the Platform and Services are provided on an “as available” basis. Reserve does not warrant that every feature will operate continuously, without interruption, or without error, or that third-party services will remain continuously available.
14. Limitation of Liability
To the fullest extent permitted by applicable law, Reserve will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages arising from or related to use of or inability to use the Platform.
Additional or different limitations of liability may be established through separate agreements between Reserve and particular customers or account holders. Nothing in these Terms excludes liability that cannot lawfully be excluded.
15. Suspension and Termination
Reserve may suspend or terminate Platform access for violation of these Terms, nonpayment, security concerns, unlawful activity, abuse, or circumstances presenting material risk to Reserve, the Platform, service providers, or other users. Users may discontinue use subject to applicable contractual, subscription, data retention, and payment obligations.
16. Governing Law
These Terms are governed by the laws of the State of New York, without regard to conflict-of-law principles, except where applicable law requires otherwise.
17. Changes to These Terms
Reserve may update these Terms periodically. Updated Terms will be posted with a revised effective date. Continued use of the Platform after an update becomes effective constitutes acceptance to the extent permitted by applicable law.
18. SMS Messaging Terms & Compliance
1. Program Description
This messaging program sends appointment confirmation and reminder messages to customers who have booked an appointment with Reserve Experiences through our website at reserveexp.com, or via our scheduling forms, and have explicitly opted in to receive SMS notifications. Opt-in is collected via web forms with a dedicated checkbox for SMS consent. Messages include scheduling confirmations, appointment reminders, rescheduling updates, and customer support communications.
2. Cancellation Instructions
You can cancel the SMS service at any time. Simply text STOP to the same number that sent you messages. Upon sending STOP, we will confirm your unsubscribe status via SMS. Following this confirmation, you will no longer receive SMS messages from us. To rejoin, sign up as you did initially, and we will resume sending SMS messages to you.
3. Support Information
If you experience issues with the messaging program, reply with the keyword HELP for more assistance, or reach out directly to [email protected] during business hours.
4. Carrier Liability
Carriers are not liable for delayed or undelivered messages.
5. Message & Data Rates
Message and data rates may apply for messages sent to you from us and to us from you. Message frequency varies based on your service usage and appointment schedule. For questions about your text plan or data plan, contact your wireless provider.
6. Supported Carriers
Our SMS program works with all major U.S. wireless carriers, including AT&T, T-Mobile, Verizon, Sprint, and most regional carriers.
7. Age Restriction
You must be 18 years or older to participate in our SMS program.
8. Privacy Policy
For privacy-related inquiries, please refer to our Privacy Policy.
Compliance Notice: We comply with all applicable laws and regulations, including the Telephone Consumer Protection Act (TCPA) and CTIA guidelines, regarding the use of SMS communications.
19. Contact
Questions concerning these Terms may be directed to:
Reserve Experiences
Legal: [email protected]
Website: reserveexp.com
Platform: app.reserveexp.com